03/14/2025 / By Ava Grace
Goji berries, also known as wolfberries, have been revered for centuries in traditional East Asian medicine for their purported health benefits. These small, vibrant berries primarily cultivated in the Xinjiang and Ningxia autonomous regions in China have gained widespread popularity in the West as a superfood since the early 2000s.
The history of goji berries dates back to at least the 3rd century AD, where they were first mentioned in traditional Chinese, Japanese and Korean medicine. According to the Shennong Bencaojing (The Classic of the Materia Medica), one of the earliest pharmacopeias in China, goji berries were classified as a superior tonic herb believed to enhance vitality and longevity. This ancient text, written around 200 AD, describes goji berries as a premier herbal remedy for various ailments, including eye disorders, liver conditions and general weakness. (Related: Study: Goji berries boost eye health, help prevent vision problems, study concludes.)
In the United States, the genus Lycium is known by common names like desert-thorn and Berlandier’s wolfberry, particularly for the species Lycium berlandieri. However, the commercial goji berries available in health food stores today are primarily derived from L. barbarum and L. chinense, which are native to East Asia.
The term “superfood” has been applied to goji berries since the early 2000s, when they began to gain attention in Western markets for their dense nutrient profile and potential health benefits. This surge in popularity was partly driven by marketing efforts that highlighted the berries’ rich content of antioxidants, vitamins and minerals. However, the berries’ status as a superfood is also rooted in their long history of use in traditional medicine, where they have been prized for their ability to support overall health and well-being.
Goji berries are a nutritional powerhouse, rich in a variety of phytonutrients and essential compounds. They are particularly high in:
Traditionally, goji berries have been used to address a range of health issues. Some of the key benefits and conditions they are associated with include:
Goji berries can be consumed in a variety of ways, making them a versatile addition to any diet. They are commonly sold dried, but fresh berries can also be found in some specialty markets. Here are a few ways to incorporate goji berries into your meals:
In the Ningxia Hui Autonomous Region, there is a local legend about an ancient herbalist who lived to be over 250 years old by consuming goji berries daily. While this may be more folklore than fact, it underscores the deep cultural significance of goji berries in the region. This story, passed down through generations, reflects the belief in the berries’ ability to enhance longevity and vitality.
Goji berries, with their rich history and impressive nutritional profile, are a testament to the wisdom of traditional medicine. From enhancing eye health to boosting the immune system, these vibrant berries offer a wide range of potential health benefits. Whether enjoyed in a smoothie, salad, or as a simple snack, goji berries are a valuable addition to any health-conscious diet.
This story is not medical advice and is not intended to treat or cure any disease. Always consult with a qualified naturopathic physician for personalized advice about your specific health situation or concern.
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Watch this video about why you should include goji berries in your diet.
This video is from the All About Herbs channel on Brighton.com.
Study suggests compounds in goji berries can boost eye health.
Goji berries: Enjoy an antioxidant packed superfood.
Goji berries are a super food for optimum health.
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